Overview Region

The home of Heidi and
Swiss heritage

Eastern Switzerland

Scenic Swiss Alps and the Aescher Klippe mountain restaurant beneath Ebenalp, providing a picturesque view of the Appenzell region in Switzerland.

Typical farmhouses and grazing cows, rolling hills and lush countryside: travelling through this pretty part of Switzerland, you really feel like you’re looking behind the scenes and beyond the crowds. This region is the setting for the fictional Heidi story but it’s also the heartland of very real folklore and traditional craftsmanship. Fine lace, vibrantly painted shutters and hand-carved wooden cows are still being skilfully made here. But perhaps the best way to experience the natural beauty of Eastern Switzerland is by taking a scenic hike off the beaten path, with us as your guide.

View into the baroque hall of the Abbey Library of St.Gallen View into the baroque hall of the Abbey Library of St.Gallen.
© Switzerland Tourism

Old books and fine lace

View into the baroque hall of the Abbey Library of St.Gallen View into the baroque hall of the Abbey Library of St.Gallen.
© Switzerland Tourism

Quiz question: which city has one of the world’s oldest libraries with a magnificent baroque hall? The answer: St Gallen, a charming place brimming with medieval splendour. It was also known for its delicate lace worn by high society. Fun fact: Michelle Obama wore a dress made from St Gallen fabric at her husband’s inauguration.

Artisan hand-painted traditional Appenzell scenery, capturing the charm of the region in a picturesque watercolor.
© appenzell.ch

A small world of its own

Artisan hand-painted traditional Appenzell scenery, capturing the charm of the region in a picturesque watercolor.
© appenzell.ch

The village of Appenzell and its surrounding region is so charming that it almost feels like a fairy tale. Take a leisurely walk along the car-free main street with its beautifully painted buildings and pungent cheese shops. In this rural area traditions remain vibrant and integrated into daily life, so you can often see time-honoured outfits and folk dances.

Festive New Year's Eve celebrations in the canton of Appenzell Ausserrhoden, Urnasch, Switzerland, featuring locals adorned in traditional costumes

Living customs

Festive New Year's Eve celebrations in the canton of Appenzell Ausserrhoden, Urnasch, Switzerland, featuring locals adorned in traditional costumes

Have you ever wanted to see a traditional bell smith at work? Or try your hand at carving a wooden cow? You can with Cosa. Maybe you’d rather hear traditional Swiss musical instruments being expertly played? Or witness the annual descent of the cows from the Alps? Perhaps an age-old festival, such as the Silvesterchlausen with its yodelling and elaborate hats.
When the cows come home

Heidi House in Heidiland, a beloved tourist attraction nestled in Maienfeld, Canton Graubünden.

The little girl of the Alps

Heidi House in Heidiland, a beloved tourist attraction nestled in Maienfeld, Canton Graubünden.

Heidi: she is famous enough to be known by only one name. Johanna Spyri’s story of the young Swiss girl who finds friendship and peace in the mountains around Maienfeld has been translated into over 50 languages. We’ll take you to find tranquillity in the surrounding vineyards of the Bündner Herrschaft while enjoying some local wine.

A woman with a backpack hiking at Saxer Lucke, Kreuzberg in Alpstein Appenzell Innerrhoden Switzerland.

Take part in the Swiss pastime

A woman with a backpack hiking at Saxer Lucke, Kreuzberg in Alpstein Appenzell Innerrhoden Switzerland.

You’ve probably seen a pic of that restaurant, the one built against a cliff. It’s cute but can get crowded, as does the Wildkirchli tunnel system nearby. Come with us away from the masses to the best spots with more solitude and great views. With over 65,000km of hiking trails available, why not do what the locals do and explore Switzerland on foot.

Gathering at the Landesgemeinde in Appenzell, Switzerland, where locals participate in the centuries-old tradition of direct democracy, symbolizing civic engagement and community

Eastern Switzerland in brief

Gathering at the Landesgemeinde in Appenzell, Switzerland, where locals participate in the centuries-old tradition of direct democracy, symbolizing civic engagement and community

Tucked in beside Lake Constance and bordering Germany, Austria and Liechtenstein, this part of Switzerland is not so well-known. The region stretches from St Gallen through the twin Appenzell cantons to the Bündner Herrschaft, and includes Säntis, the highest peak of Eastern Switzerland at 2502m. Canton Thurgau is famous for its apples, so springtime is a riot of tiny pink blossoms. Appenzell Innerrhoden and Glarus are the last two cantons with a Landsgemeinde or annual open-air parliament. One of our favourite regional products is the St Galler bratwurst – but be careful, locals really dislike it if you eat these sausages with mustard.

When to go

When to go

All year

Why go there

Why go there

Local traditions
Craftsmanship
Vineyards

what to see

What to see

St Gallen Abbey library
Appenzell
Bündner Herrschaft

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Eastern Switzerland