Overview Experience

When the cows
come home

Alpabzug

People walking on a road with a herd of sheep in a rural setting © Switzerland Tourism / Jan Geerk

Cows are as much part of Switzerland’s rural landscape as the mountains themselves. It’s hard to imagine a more Swiss scene than cows in green pastures, bells tinkling as they munch on the grass. That is until you witness one of the most Swiss spectacles there is: the annual descent from high pastures. Picture this: families in festive traditional attire guiding their highly-decorated cows back down to the valley for winter, and the whole village coming out to celebrate.

A man leading a group of cows down a road guiding them with ease
© Switzerland Tourism / Gian Marco Castelberg & Maurice Haas

The vibrant tradition of the Alpabzug (la désalpe in French) occurs in rural communities all across the country every autumn, from the hills of Suisse Romande to the villages of eastern Switzerland. I was lucky enough to witness this unique event unfold in one such village, Urnäsch, in Appenzellerland. In an atmosphere full of happiness and excitement, this.was an experience that truly touched my heart.

Alphorn and Swiss flag attracting a crowd of people in the background.
© Fribourg Region Tourism

Local life

Alphorn and Swiss flag attracting a crowd of people in the background.
© Fribourg Region Tourism

Each village has their own way of celebrating the cows coming home, but it’s always a festival and usually with a farmers’ market. Stands line the streets, offering glimpses into the rural way of life with local producers showcasing their finest goods.  This hive of activity was a true feast for the senses with tons of delicacies to sample and handcrafted gifts to take home with you.

A cow wearing a vibrant decorative ornate
© Switzerland Tourism / Dolores Rupa

But the true highlight was the dairy parade. Entire farming families made their way through the village with their cattle and sheep, many of the animals sporting elaborate headdresses that really caught the eye. However, the sounds were as memorable as the sights – traditional Swiss music that went hand-in-hand with the bells jingling around the necks of the flowered-up guests of honour. It was the ideal soundtrack to a magical day.

Cows with flowers on their heads walking down a mountain road.
© Switzerland Tourism / Marcus Gyger

The parade of decorated animals accompanied by traditional costumes, impressive bells with hand-stitched straps, yodelling, local games and alphorns created a festive atmosphere that resonated throughout the village and beyond. These are sights and sounds that echo across Switzerland all autumn.

Alpine heritage

The alpine descent wasn’t just about cows coming down from the mountains though. This celebration of history, culture and the deep connection between humans and nature  showcases the strong sense of community in this gentle corner of the world. It’s a reminder of the rich heritage and traditions in Swiss rural areas like Appenzellerland. The significance and history behind this annual event are quite profound.

A young boy leading a group of goats through a grassy field
© Schweiz Tourismus, Christof Sonderegger
Herd of cows with floral headpieces moving through a town.
© Fribourg Region Tourism

This is not just a local party; it’s a cherished tradition that holds deep cultural importance all across Switzerland. It dates back to ancient times when it’s said the festival was also to hope for safe summers without accidents or losses. The cows, sheep, and goats are adorned with twigs and flowers to symbolise their importance and to shower them with care and respect. The colourful floral crowns worn by the cattle show the significance these animals have to the Swiss people and their agriculture.

Swiss tradition

Witnessing an alpine cow parade like the one in Urnäsch is an opportunity to appreciate both the beauty of these magnificent animals and immerse oneself in authentic Swiss culture. A way to bring locals and visitors together in a shared celebration of tradition, community spirit, and agricultural heritage. 

A festive goat parade with goats being led down the street adorned in traditional decorations.
© Fribourg Region Tourism

For me, the Alpabzug encapsulated the essence of Swiss culture and community spirit more than anything else I’ve experienced since living here. I loved being able to witness such a unique and heartwarming local celebration, with the simple joy that comes from connecting with nature and each other. More than just a spectacle, this living tradition glorifies the deep connection between humans and nature while celebrating Swiss agricultural heritage in a colourful soulful display.

Written by: Dennis Conatser

Overview Destination

Geneva
The city with a dramatic past and a scientific future

The cityscape of Geneva unfolds beneath, as seen from the summit of Saint-Pierre Cathedral in Switzerland.

Switzerland’s second city is a perfect combination of old town charm and high-end chic, all with a lakeside setting and views of the Alps. One minute you’re walking in the footsteps of Jean Calvin to the impressive yet puritanically plain cathedral, and the next you’re sitting in a stylish café watching the trademark fountain, the Jet d’Eau, shoot water 140 metres up to the sky. And in between you could perhaps make your own watch, dive into the future at CERN or simply relax on a boat as you glide out over the waters of Lake Geneva.

Watchmaker is repairing the mechanical watches in his workshop in Switzerland

A watch of your own

Watchmaker is repairing the mechanical watches in his workshop in Switzerland

Maybe you’ll be tempted to buy a Swiss watch in Geneva  – it’s where the watchmaking industry started in Switzerland, after all. But what about making your own watch? How cool would that be! We can organise a horological workshop specially for you.

Charming scene in Geneva, Switzerland, with an old building and a restaurant nestled in Geneva Old Town, capturing the historic ambiance of the city.

Centuries of history

Charming scene in Geneva, Switzerland, with an old building and a restaurant nestled in Geneva Old Town, capturing the historic ambiance of the city.

The best way to get to grips with Geneva’s turbulent past and peaceful present is on a private walking tour of the hilly old town. From a medieval city-state to the world of watches, Geneva has so many layers of history you’ll be captivated.

Inside the International Red Cross Museum in Geneva, Switzerland, offering a glimpse into the organization's history and humanitarian efforts.

Make peace not war

Inside the International Red Cross Museum in Geneva, Switzerland, offering a glimpse into the organization's history and humanitarian efforts.

A city within a city, International Geneva is the world’s peace capital. Whether at the grandiose Palais des Nations, the European HQ of the UN, or the engrossing Red Cross Museum, you can see that in a world full of hate, Geneva proves that there is hope.

In Geneva, Switzerland, the Globe of Science & Innovation at CERN, featuring the Large Hadron Collider (LHC), designed by Canadian artist Gayle Hermick.

Look into the future

In Geneva, Switzerland, the Globe of Science & Innovation at CERN, featuring the Large Hadron Collider (LHC), designed by Canadian artist Gayle Hermick.

Just beyond the historic city centre is a futuristic centre for scientific research, home to the large hadron collider and birthplace of the world wide web. Yes, it’s CERN, one of the most fascinating places you’ll visit in Switzerland.

Bustling street scene in Carouge, Geneva, with people enjoying coffee at side walk cafes tables

Where locals come to life

Bustling street scene in Carouge, Geneva, with people enjoying coffee at side walk cafes tables

For a bohemian community vibe combined with Mediterranean architecture and Italian charm, there’s nowhere better than Carouge. You could spend hours watching the world go by in the atmospheric bars or lively Saturday market.

Travel in Geneva

Switzerland's paddle steamer La Suisse gracefully navigating Lake Geneva, Lac Léman.
© Switzerland Tourism / Andre Meier

The largest French-speaking city in Switzerland is surrounded on three sides by France while its airport sits on the border. This unique position gives Geneva great access to nearby French towns such as Chamonix and Annecy as well as all of western Switzerland (known as Suisse Romande). Whether it’s a boat trip to Lausanne, a train ride to see Mont Blanc or a private chauffeur for picnics by the lake, everything around Lake Geneva is within easy reach so let us organise your perfect trip.

Wherever you want to go in Switzerland, we can make it happen. Just click on the link to find out all we have to offer in every region of this beautiful country.

Explore Switzerland

Overview Region

The land of water, wine
and watches

Suisse Romande

Scene view over the lake, presenting the majestic Chillon Castle against the stunning backdrop of Lake Geneva in Switzerland.
© Diccon Bewes

A boat trip out on Lake Geneva reveals the beauty of western Europe’s largest lake, with terraced hillsides and pretty villages gliding by. It’s so big that on misty days the mountains disappear and you almost feel as if you’re at sea – just without the sting of salt in the air. Although the lake is shared with France, the Swiss side has the lion’s share of delights, from Geneva itself to Montreux in the east, and it’s the focal point of the French-speaking region of Switzerland. So come with us to meet the winemakers and watchmakers, and many other locals, in this lovely part of Switzerland.

The United Nations buildings and flags stand prominently in Geneva, Switzerland.
© Diccon Bewes

The capital of peace

The United Nations buildings and flags stand prominently in Geneva, Switzerland.
© Diccon Bewes

Visiting Geneva is rather like meeting a film star in real life: much smaller than you expect. For a city that hosts international peace conferences and is home to the UN, the centre is actually a perfectly compact package of elegant lakeshore hotels and busy shopping streets wrapped around a hilly historic old town.
Take a tour of Geneva

In Montreux, Vaud, Switzerland, the Freddie Mercury memorial statue on the shores of Lake Geneva is bathed in the warm glow of the sun.
© Maude Rion

Relax on the Swiss Riviera

In Montreux, Vaud, Switzerland, the Freddie Mercury memorial statue on the shores of Lake Geneva is bathed in the warm glow of the sun.
© Maude Rion

Switzerland might not have a coastline but it does have a riviera, set along the sheltered south-facing slopes of Lake Geneva. Beyond the glitzy town of Montreux with its famous Jazz Festival, we can help you discover a great medieval castle, terraced vineyards, stunning train rides – and a star or two.
Discover the Riviera with Cosa

Aerial view of Lausanne lakeside in summer, revealing people sunbathing and lounging along the shore.
© LT/Blake production/Roman Auricchio

Lakeside life at its best

Aerial view of Lausanne lakeside in summer, revealing people sunbathing and lounging along the shore.
© LT/Blake production/Roman Auricchio

This remarkable city gives its guests a good workout of both mind and body. It makes the most of its extraordinary location above and beside Lake Geneva, rising up in three stages, each as captivating as the last. Home to a wealth of museums and markets, Lausanne is a vibrant gem to be relished one, often weary, step at a time.

A watchmaker meticulously repairs mechanical watches in his workshop, showcasing precision and craftsmanship.

The heart of Watch Valley

A watchmaker meticulously repairs mechanical watches in his workshop, showcasing precision and craftsmanship.

The town that is the spiritual home of Swiss watchmaking owes its fame to fire, a particularly devastating fire that destroyed La Chaux-de-Fonds in 1794. A new town was built and minutely planned to suit the needs of the watchmakers, with buildings on an elongated grid pattern that let in enough light for the intricate work.

People sitting in an outdoor restaurant in the old town of Neuchâtel, Switzerland

Beautiful stylish Neuchâtel

People sitting in an outdoor restaurant in the old town of Neuchâtel, Switzerland

Carved from butter. That’s how the writer Alexandre Dumas described Neuchâtel, and he had a point. Most of the medieval old town is built from rich golden sandstone so that even on cloudy days the buildings seem to glow. The city sits beside its own lake, the largest entirely within Switzerland, providing visitors with elegant waterfront walks.

Three women enjoy the view over Villeneuve and Lake Geneva.
© Switzerland Tourism / André Meier

Suisse Romande in brief

Three women enjoy the view over Villeneuve and Lake Geneva.
© Switzerland Tourism / André Meier

The croissant shape of Lake Geneva dominates the map of western Switzerland, but there’s more to this region than one famous lake. Four cantons make up Suisse Romande (as this area is known locally): Geneva, Vaud, Neuchâtel and Jura – and with over 1.5 million inhabitants, these cantons are the bulk of Switzerland’s French-speaking population. This is also the home of famous Swiss brands, such as Rolex and Nestle, plus the ancient vineyards of Lavaux and the medieval castle of Chillon.

When to go

When to go

All year

Why go there

Why go there

Charming cities
Watchmakers
Lakeside life

what to see

What to see

Geneva
Montreux Riviera
Watch Valley

Explore all of Switzerland

Wherever you want to go in Switzerland, we can make it happen. Just click on the link to find out all we have to offer in every region of this beautiful country.

Explore Switzerland

Overview Country

Switzerland
Our home will be your home

A bed placed outdoors offers a serene setting with a captivating view of Lake Wallensee. Switzerland

First things first: we know Switzerland, inside out and top to bottom. That shouldn’t be a surprise (we are Swiss after all!) but it’s always interesting to notice how many people don’t actually know what’s on their doorstep. You won’t have that problem with us. But we don’t want to overwhelm you with our in-depth knowledge and limitless passion for all things Swiss, so let’s start with introducing you to the regions of Switzerland. Each one is packed with wonderful sights and unique experiences just waiting for you. 

Spectacular view from the train en route to Interlaken, Switzerland

Where the cows speak French

Sunny day at Lake Geneva by "The Fork of Vevey," a modern installation art piece, against the backdrop of the Swiss Alps on a clear and bright autumn day.
© Maude Rion

Suisse Romande

Much of life in western Switzerland revolves around the croissant shape of Lake Geneva, with its historic towns, elegant ships and famous residents. This French-speaking region, known as Suisse Romande, is the home of two Swiss passions: watches and wines, so take the time to enjoy both.

Suisse Romande

A capital region for exploring

Bern, Switzerland, winter charm along the Aare River, with the picturesque Alps as a backdrop
© Switzerland Tourism / Jan Geerk

Bern & the Oberland

The atmospheric old town of the Swiss capital sits in a giant loop of the River Aare with the peaks of the Bernese Oberland dominating the horizon. Swap town for country for alpine hikes in the shadow of the Eiger and scenic train rides, including up to lofty Jungfraujoch.
Bern & the Oberland

The heart of the nation

Statue of Wilhelm Tell, the folk hero of Switzerland at the Rathausplatz of Altdorf, Switzerland.

Lake Lucerne region

From the urban delight of Lucerne to the rural idyll of cow-dotted fields and the mighty Gotthard massif, the landscape of central Switzerland is picture perfect. Beyond the scenery of Lake Lucerne, you can discover spectacular train rides and a dramatic helping of Swiss history.
Lake Lucerne region

Urban life made easy

Stand-up paddleboarding on the scenic Schanzengraben, capturing the adventurous spirit of water enthusiasts
© Christian Meixner Fotografie

Zurich & the north

Zurich might be Switzerland’s metropolis but it’s also compact and pleasant. With cobbled streets in the old town and swish shops along Bahnhofstrasse, the city centre is a delight. And it’s the starting point for exploring the north, from the mighty Rhine Falls to the museums of Basel.

Zurich & the north

Where Swiss traditions live on

Folk costume of a Man from Appenzell Innerrhoden, traditional costume of The Swiss Shepards.
© appenzell.ch

Eastern Switzerland

You’ve probably never heard of a Hackbrett, let alone heard one being played. That isn’t too surprising given that it’s a musical instrument from Appenzell in eastern Switzerland. Life here is as Swiss as Swiss can be, so why not experience these rich traditions and festivals yourself?

Eastern Switzerland

Get high on fresh air

Capricorn surrounded by a alpine scenery in the mountainous region of Graubünden, Switzerland.
© Switzerland Tourism/Mattias Nutt

Graubünden Alps

The stunning mountainous landscapes of the eastern Alps dominate the canton of Graubünden, which is both the largest and emptiest in Switzerland. Glamorous resorts like St Moritz vie for your attention with scenic hikes, rustic villages and amazing train rides.

Graubünden Alps

More than the Matterhorn

A winding trail leading towards the iconic Matterhorn mountain, with a mountain lake in the foreground and a backdrop of alpine scenery under a bright blue sky.

Valais Alps

Don’t tell everyone but the best place to see the majestic Matterhorn isn’t in Zermatt itself. Luckily, we know where you’ll get the perfect shot of this iconic peak. But there’s more to the Valais Alps than just one mountain so have your camera ready for the majestic Aletsch Glacier.

Valais Alps

La Dolce Vita Swiss style

Young woman floating in refreshing lake in Switzerland, Ticino.
© Switzerland Tourism / Silvano Zeiter

Ticino

South of the Alps is Ticino, the Italian-speaking canton where life is more relaxed. With its elegant towns and glittering lakes, this region will soon have you enjoying languid lunches, exploring hidden valleys, admiring great architecture and relishing Switzerland’s sunniest climate.

Ticino

Essential facts

Switzerland sits at the heart of Europe, surrounded on all sides by the European Union (but it is not itself a member). The country is made up of 26 cantons, or mini-states – each with their own traditions, but with a federal government and parliament in Bern. Around nine million people (and 1.6 million cows) call Switzerland home and there are four national languages. It has a Latin official name, Confoederatio Helvetica, that is shortened to CH.

How to know the time zone

Time zone

UTC +1

Dial code by country

Dialling code

+41

local currency

Local currency

Swiss franc

The big Swiss quiz

1/12
quiz question cover

Question 1

The 72 waterfalls of the Lauterbrunnen Valley inspired which author to create a fantasy elven kingdom?

Overview Destination

Montreux Riviera
Living the high life beside the lake

A mesmerizing view of the Lavaux Vineyards in Switzerland, where terraced slopes meet the shores of a tranquil lake, creating a breathtaking landscape.
© Diccon Bewes

Palm trees and walks along the water’s edge. Glamorous stars and swish hotels. No this isn’t the French Riviera, it’s the Swiss one, and it can be found on the north shore of Lake Geneva. This little slice of paradise stretches along the sunny south-facing slopes from glitzy Montreux to the market town of Vevey and beyond. Freddie Mercury came here to record his music and Charlie Chaplin spent his last years in this corner of western Switzerland, but if you want to know why, then come with us and find out. 

View of Chateau de Chillon against the backdrop of Lac Léman in Montreux, Switzerland.

Discover Chillon Castle

View of Chateau de Chillon against the backdrop of Lac Léman in Montreux, Switzerland.

Towers, turrets, battlements and dungeons all make this a castle straight out of a fairy tale. With a dramatic position on an island in Lake Geneva, it’s hard to imagine a more picture-perfect fortress.

Chaplin's World in Vevey, Switzerland, the iconic home turned museum of Charlie Chaplin.
© 2016 Marc Ducrest for Bubbles Incorporated

Say hello to Mr Chaplin

Chaplin's World in Vevey, Switzerland, the iconic home turned museum of Charlie Chaplin.
© 2016 Marc Ducrest for Bubbles Incorporated

We love this museum about Charlie, the British-born actor who made his home in Vevey after leaving America. His villa is now Chaplin’s World, a captivating museum that pays tribute to the man and his works.

Staged wine boxes, in Lavaux the heart of Switzerland.
© Annina Sommer

Lavaux wine tour

Staged wine boxes, in Lavaux the heart of Switzerland.
© Annina Sommer

The Lavaux vineyards stretch for almost 30km and cover every spare inch of the steep terraces, cascading down the hillsides in marshalled rows. Come and taste the wines with us.

The iconic Riva boat on the shores of Lake Geneva, its elegant silhouette framed against a backdrop of charming lakeside houses.

Private boat cruise

The iconic Riva boat on the shores of Lake Geneva, its elegant silhouette framed against a backdrop of charming lakeside houses.

All aboard! Your private guided tour of Lake Geneva reveals the beauty of Western Europe’s largest lake. The shoreline looks totally different when seen from out on the blue water.

Families aboard the Golden Pass train, enjoying a scenic and memorable journey through the breathtaking landscapes of Switzerland.
© MOB – GoldenPass

Get on board the GoldenPass

Families aboard the Golden Pass train, enjoying a scenic and memorable journey through the breathtaking landscapes of Switzerland.
© MOB – GoldenPass

A quintessential Swiss train ride that connects the lakeside Montreux with alpine Interlaken via rolling hills and rocky peaks. Enjoy the nostalgic Belle Epoque train or the mega-modern Express.

Travel in the Montreux Riviera

Vivid tulips in full bloom overlooking the tranquil waters of Lake Geneva
© Maude Rion

This part of Switzerland is blessed with great connections so that you can come and go easily. The main train line from Geneva to Italy runs along the lake with stops in Vevey and Montreux, or you can hop on a local train through the vineyards or up into the hills. Graceful paddle-steamers glide across the water, making a languid trip around Lake Geneva an easy option. And our private transfers will have you in chic Gstaad or busy Zermatt in no time.

Wherever you want to go in Switzerland, we can make it happen. Just click on the link to find out all we have to offer in every region of this beautiful country.

Explore Switzerland

Overview Experience

Local festivals
for every season

Switzerland

Die traditionellen Silvesterchlaeuse in der Umgebung von Waldstatt. The traditional Silvesterchlaeuse in the area of Waldstatt. Switzerland Tourism: swiss-image.ch/Roland Gerth

The Swiss love their festivals. So much so that every town and village seems to have one of its own. Some are found across the whole country, such as the descent of the cows from the mountains every autumn. Others, like the spring carnival in Basel, attract crowds in their thousands. Wherever they happen and however big they are, Swiss festivals are not just a date in a calendar but are cherished as part of local life. Yes, many have become attractions for outsiders to watch but they are mainly organised for and by locals. We’ve picked seven of our regional favourites, spread across the year to show that Switzerland really does have a festival for every season.

Chocolates, cauldrons and costumes

Swiss Festival Escalade

Chocolates, cauldrons and costumes

Back when Geneva wasn’t Swiss but still an independent city-state, soldiers from neighbouring Savoy tried to conquer the city by scaling the walls. They hadn’t reckoned with Madame Royaume, who raised the alarm and poured a cauldron of hot soup over the invaders. This unusual victory on the night of 11-12 December 1602 is celebrated today as the Escalade, with chocolate cauldrons that are smashed open to reveal marzipan vegetables. Locals also dress in medieval costumes for official parades and singing door-to-door.

When: December
Where: Geneva

classical concert at the Menuhin festivals in Gstaad Switzerland
Gstaad Menuhin Festival © Raphaël Faux

Musical magic in the mountains

classical concert at the Menuhin festivals in Gstaad Switzerland
Gstaad Menuhin Festival © Raphaël Faux

The cultural scene in Saanenland changed forever when Yehudi Menuhin moved to Gstaad in 1957. What started with two events in August that year grew to become one of the best classical music festivals in the world. Chamber music is still the core of this annual delight but has long been joined by symphony concerts. We love the custom-built festival tent as much as the intimate atmosphere of concerts in local churches. Not forgetting the inspiring scenery all around. For seven weeks each summer, the Gstaad Menuhin Festival lights up many lives so why not join them?

When: July to September
Where: Gstaad

A fiery winter spectacle

In many places a festival of fire would be deemed unsafe. But not in Liestal. Here it’s called Chienbäse and is celebrated the night before carnival starts in neighbouring Basel. It’s an impressive spectacle, with the medieval town centre lit up by fire in all shapes and sizes. Giant flaming carts get pulled through the narrow streets and vast wooden torches are carried on weary shoulders. You can feel the intense heat on your face but remember to wear old clothes and a hat: flying embers land everywhere.

When: February or March
Where: Liestal

Two men in hats hold torches and sticks during the Chienbaese parade in Switzerland
Switzerland Tourism: swiss-image.ch/Christof Sonderegger
A large bonfire, capturing the vibrant atmosphere of the Chienbaese festival in Switzerland.
Diccon Bewes

Ringing in the start of spring

A group of singers wearing red hats, celebrating Chalandamarz at a festival in Switzerland.
Switzerland Tourism: swiss-image.ch/Christof Sonderegger

Ringing in the start of spring

Boys in blue smocks and red hats are a common sight on 1 March in the Engadin and Val Mustair, Graubünden. Many of them carry huge cow bells (around their waists, not their necks!) while older ones crack long whips and the rest sing in groups. Girls traditionally don’t take part, though some villages let them join in. Known as Chalandamarz, this is to celebrate the end of winter, with the bells and whips there to scare away the evil spirits and welcome the start of spring.

When: March
Where: Graubünden

Everything you can do with chestnuts

A man tossing food on an open flame at the Castagnata festival in Switzerland
Switzerland Tourism

Everything you can do with chestnuts

Nothing marks the changing of the seasons quite as clearly as food (or the weather, though that is getting more unpredictable). And nothing says autumn quite like chestnuts, as much in colour as in taste. This little brown wonder is celebrated all across Ticino in October and nowhere more so than the Castagnata in Ascona. Here the marroni are centre stage, with over 2000kg of them roasted or transformed into delicious jams, breads and cakes. It’s a sensual feast, thanks to the crackling fires and sweet chestnuts.

When: October
Where: Ascona

Celebrating the New Year twice

Some traditions are so special they simply must be celebrated twice. That’s the case with Silvesterchlausen in Appenzell Ausserrhoden, which marks the new year under two calendars: first the Gregorian in December and then the Julian in January. Local men (but not women) walk from house to house and farm to farm, ringing bells and singing old songs. All are dressed in elaborate costumes, ranging from velvet suits with beautiful carved headdresses to leafy robes and papier-maché masks. It’s one of our favourite festivals.

When: December and January
Where: Urnäsch region

A group of people in green attire and hats celebrating at a winter festival in Switzerland
Switzerland Tourism
A close-up of a man wearing a blue and white mask, showcasing traditional Swiss festival attire during Silvesterchlausen.

Alphorns galore!

At the Nendaz festival in Switzerland, men in hats and shirts , highlighting the alp-horn culture.

Alphorns galore!

You’ve undoubtedly already heard an alphorn, maybe even two or three together. Just wait until you’ve heard 150 being played at the same time: guaranteed to give you goosebumps. Every July the town of Nendaz hosts this grand ensemble and also an official alphorn competition. Nothing says Switzerland more than the sound of music from this impossibly long instrument. It needs around 70 hours of labour to make one – and roughly as long to learn to play a tune! Originally used for communicating in the mountains, it’s now an essential part of Swiss tradition.

When: July
Where: Nendaz

You can discover all seven inspirations for 2023 here. Or if you’d like to know more, please contact us directly.

Written by: Diccon Bewes on 11 January 2023

Overview Best of

Six of the best
Swiss train rides

Switzerland

Switzerland and trains are a match made in heaven, so it’s hard to believe that the first Swiss railway line only ran a paltry 27km from Zurich to Baden. Today the country has 5100km of railways carrying over 10,000 trains and thousands more passengers every day. With such an extensive network, it’s perhaps no surprise that Switzerland is the world champion when it comes to travelling by train. So why not join them? We’ve picked our six favourite Swiss scenic train rides for you. If you fancy taking any – or even all! – of them, just get in touch with our Switzerland experts and we’ll get you on board.

Rigi

How about riding along a piece of history? Staying overnight on Rigi was the thing to do for 19th-century tourists, not because the mountain is very high but because it has a 360° view of Lake Lucerne and the Alps. So it was perhaps only natural that this became the site for Europe’s first mountain railway: in 1871 passengers took a train up Rigi for the first time. It’s still running today, though with bigger engines and comfier carriages, and the views from the top are truly impressive.

The cogwheel train takes you from Vitznau directly to Rigi Kulm.
Diccon Bewes
View of Lake Lucerne and the Alps during the ride up the Rigi.

Golden Pass

Three different trains make up this quintessentially Swiss trip from Lake Geneva to Lake Lucerne. It’s a gentler scenic ride, more a cup of hot chocolate than a glass of schnapps. But who doesn’t love hot chocolate? Winding past cow-filled fields, rustic wooden chalets and imposing craggy peaks, the line crosses the French-German language border. But you don’t need words to appreciate the beauty of the landscape, or to enjoy the full-on nostalgia of the Belle Epoque carriage, which runs regularly from Montreux.

Experience an unforgettable journey in the historic Golden Pass Belle Époque cars.
Wide green vineyard terrace in Lavaux near Vevey and Montreux with Lake Geneva and Swiss Alps in the background

Centovalli

Its name literally means ‘a hundred valleys’ and on board this diminutive narrow-gauge train, you’ll soon see why. Those valleys branch off in every direction as the train meanders through rather wild countryside, where densely-wooded slopes slide by and crystal-clear streams gurgle under the railway’s viaducts. The route might be short, only 60km between Locarno in Ticino and Domodossola (in Italy), but it packs an awful lot into a small space

Picturesque summer drone view of alpine village Intragna surrounded by the Alps, Canton Ticino, Switzerland.
Centovalli train line stops at Camedo in Ticino, Switzerland

Gotthard Panorama

Some Swiss train rides are actually Train Rides, ones that you’ll capitalise and remember forever. The historic Gotthard panorama route is one such Ride, running through the Alps between the Lake Lucerne region and Italian-speaking Ticino, and using the original Gotthard rail tunnel. When it opened in 1882, this was the longest tunnel in the world, but it’s only one part of this marvel of (then) modern engineering; corkscrew tunnels and towering viaducts make the whole line memorable.

Enjoy a panoramic view on the Gotthard Panorama Express in Switzerland.
During the Gotthard panorama route, the church of Wassen can be seen three times.
Copyright Valentin Luthiger